From Toilet Taboo to
A Microbial Universe
Regularity, beating the bloat, eating smelly fermented foods. Yes, they’re all things associated with our guts. But what if we told you that what’s really behind all the ‘poo talk’ lies an eco-system waiting to be discovered, a universe of friendly bacteria that connects us all – from the inside out? It’s called the microbiome, and we discovered the power it holds on the future health of us all.
As one of the world’s leading gut health providers, Danone is proud to have driven the growth of the category and pioneered microbiome science to make a complex health need simple, easy & delicious for the last 3 decades. But as they look to build the next frontier of functional food eco-systems, they needed to see their world differently. All so they can chart a path to tomorrow with confidence.
Enter Visible.
We used Visible to understand luminary expertise and emerging behaviour shaping the universe of functional food and beverage (with a closer look into the role that the microbiome plays within it).
Visible gathered, clustered & analysed…
30,000
Visual Data Points
92,000
148,000
Expert Quotes
Verbal Data Points
We went in believing that the microbiome was one of many niche, but important, pockets of interest. We came out discovering that the microbiome is health’s first responder: playing across the whole gamut of functional needs: energy, protein, hormonal wellbeing, you name it. And if we feed it with the right food, it pays us back in dividends.
The results? We co-developed 6 sizable bundles to unlock the future of functionals – many of which microbiome care through food can deliver against. Fuelling game-changing innovation ideas amongst current brands and a new approach to eco-system led activation, our work is now shaping the long-term strategic roadmap for Danone’s ‘Advanced Nutrition’ unit.