A strategy studio built to make growth Visible™

Our belief

The brands that grow fastest are the ones that see the world most clearly.

Clients Globally

2017

Founded in London

30+

What we do

G=mc² is a strategy studio. We combine human insight with our proprietary platform, Visible™, built to decode culture, understand demand, and imagine new futures for global brands.

We work across brand strategy, demand, and innovation, always with the same goal: making growth something you can see, point to, and act on.

What we do
Strategy built
to be used
Demand

Most brands are working from a blurry picture of their consumer. We make it high-definition, a full-colour portrait of demand that shows exactly where to play and how to win. Real behaviour, real culture, real signal.

Visible™ reveals demand as it actually exists, not just as people describe it in surveys.

Segmentation Creation Audiences Made Visible Demand Spaces in HD Category Strategy Future-proofing Demand
Brand

A brand without a clear point of view in culture is just noise. We build the full picture; where your brand stands today, what it should stand for, how it should show up, and what it takes to move with confidence.

Visible™ reveals culture and how brands interact with it in real-time, so we always know exactly where you stand.

Positioning Strategy Portfolio Strategy Purpose Identification & Development Creative Expression Design Briefs
Innovation

The next space worth owning rarely announces itself. We read the signals early; in culture, in behaviour, at the edges of categories. We turn what we see into strategy you can actually build from.

Visible™ empowers you to act on the future, not just predict it.

White Space Identification NPD & Pipeline Strategy Category Strategy Future Growth Opportunities in HD
What our clients say
One of the best consumer studies I've seen in my 26-year career.
MC Gasco-Buisson
Global CMO, Pandora
We wanted a fresh take on the customer's emotional experience of premium automotive. G opened our eyes to what premium really means to our customers and made it visible.
Emma Christoffersson
CX Insights & Analytics Lead, Volvo
I was getting bored with the classic Insight approaches. I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive.
Vasileios Aspros
Senior Manager Consumer Insights, Tommy Hilfiger
The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.
Rita Pestana
Global President Functional Dairy Brands, Danone
G were instrumental in helping us transform JBL for a new generation.
John Livanos
Brand Strategy and Consumer Insights, HARMAN International

Selected work

Work that changed how brands see

Close-up of a person with matte green nails holding a large, silver, spiral-shaped earring near their ear and cheek.

Pandora

Making the total jewellery landscape visible

Person with black hair wearing a black coat with pink feathered cuffs, listening to music with black headphones outdoors on a cloudy day.

JBL

Crafting a new narrative for Gen Z audio

A person with dark skin lying on the ground covered in green moss and foliage, with their hands crossed in front of them.

Danone

Innovating the next frontier of functional foods

Three young people sitting on a picnic blanket outdoors, with snacks and books, enjoying a sunny day.

Unilever

Leveraging advanced semiotics to decode snacking behaviour

Selected clients

Gü

Haleon

HARMAN

Heineken

JBL

Koki Holdings

L'Oréal

Magnum Ice Cream Company

Arc’Teryx

Axe

Burberry

Danone

Distell

Dove

Dr Oetker

GODIVA

Greene King

recteq

Salomon

Tommy Hilfiger

Unilever

Volvo

Water Street Collective

Mars

Mondelez

OFI

Old Mutual

Pandora

PepsiCo

Pepsi Lipton

Pladis

RIMAC

We’re a collective of strategists, coders, creatives and cultural thinkers; brought together by a belief that growth is something we create together, not alone.

Meet the G Team

Got a growth challenge?

We’re always keen for a chat! Reach out to explore how we can help you make growth visible.