A strategy studio built to make growth Visible™

Learn more

Founded in 2017, G=mc2 is a London based growth strategy studio. Our friends call us ‘G’.

We combine human insight with the power of Visible™ our proprietary image-first analytics platform, to help brands decode culture, understand demand, and imagine new futures.

What our clients say

  • “One of the best consumer studies I’ve seen in my 26-year career.”

    — MC Gasco-Buisson, Global CMO, Pandora

  • "We wanted a fresh take on the customers emotional experience of premium automotive. G opened our eyes to what premium really means to our customers and made it visible!"

    — Emma Christoffersson CX Insights & Analytics Lead, Volvo

  • "I was getting bored with the classic Insight approaches. I love the way G used Visible to curate and illuminate our key customer segments. It will make activating the insights so much more intuitive."

    — Vasileios Aspros, Senior Manager Consumer Insights, Tommy Hilfiger

  • “The transformative work that we did with G provided us with the confidence to pursue future territories that will secure leadership of our categories for years to come.”​

    — Rita Pestana, Global President Functional Dairy Brands, Danone

  • “G were instrumental in helping us transform JBL for a new generation.”

    — John Livanos, Brand Strategy and Consumer Insights, HARMAN International

Our work

Pandora

Making the total jewellery landscape visible

JBL

Crafting a new narrative for Gen Z audio

Danone

Innovating the next frontier of functional foods

Unilever

Leveraging advanced semiotics to decode snacking behaviour

Client list

Haleon

HARMAN

Heineken

JBL

Koki Holdings

L'Oréal

Magnum Ice Cream Company

Mars

Axe

Burberry

Danone

Distell

Dove

Dr Oetker

GODIVA

Greene King

Gü

Tommy Hilfiger

Unilever

Volvo

Water Street Collective

Mondelez

OFI

Old Mutual

Pandora

PepsiCo

Pepsi Lipton

Pladis

RIMAC

recteq

We’re a collective of strategists, coders, creatives and cultural thinkers — united by a belief that growth is something we create together, not alone.

Meet the G Team

Got a growth challenge?

We’re always keen for a chat! Reach out to explore how we can help you make growth visible.