A strategy studio built to make growth visible
Our friends call us ‘G’.
Founded in 2017 in a studio South of the River, G=mc2 is a brand strategy studio built with two big ideas in mind;
1 . G is for Growth. We are firm believers in the idea that if you can’ t see your path to growth, you will struggle to make it happen.
2 . The ingredients of growth are all around us, if only we know where to look.
We combine the power of machine learning, advanced visual analytics, NLP and a little grey matter; and by applying them to consumer, brand and expert generated data at scale, we make growth visible.
See our work
Our services
Demand Strategy
Innovation Strategy
Positioning Strategy
Selected clients
Axe
Burberry
Danone
Distell
Dove
Dr Oetker
GODIVA
Greene King
Gü
Haleon
HARMAN
Heineken
JBL
Koki Holdings
L'Oréal
Magnum Ice Cream Company
Mars
Mondelez
OFI
Old Mutual
Pandora
PepsiCo
Pepsi Lipton
Pladis
RIMAC
recteq
Tommy Hilfiger
Unilever
Volvo
Water Street Collective