A strategy studio built to make growth visible.

Our friends call us ‘G’.

Founded in 2017 in a studio South of the River, G=mc2 is a brand strategy studio built with two big ideas in mind;

1 . G is for Growth. We are firm believers in the idea that if you can’ t see your path to growth, you will struggle to make it happen.

2 . The ingredients of growth are all around us, if only we know where to look.

We combine the power of machine learning,  advanced visual analytics, NLP and a little grey matter; and by applying them to consumer, brand and expert generated data at scale, we make growth visible.

See our work

Pandora

Making the total jewellery landscape visible.

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Unilever

Leveraging advanced semiotics to decode snacking behaviour.

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Danone

Innovating the next frontier of functional foods.

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JBL

Crafting a brand narrative for a new generation.

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Our services

Demand Strategy

Innovation Strategy

Positioning Strategy

Selected clients

Danone

Distell

Greene King

Haleon

HARMAN

Heineken

JBL

Koki Holdings

L'Oréal

Mars

OFI

Old Mutual

PepsiCo

Pepsi Lipton

Pladis

RIMAC

recteq

Unilever

Water Street Collective

Have a brief for us? We’d love to chat.